Tuesday, June 14, 2011
Navigating the Ways of Marketing
Our eBook is finally ready to be brought to the world!
If I had been told I would be involved in producing an eBook in under 3 weeks I never would have believed it. This has been quite an adventure.
I was part of the marketing team. I really wanted to search for real people who I thought would care about our book and the topics it deals with. I got really lucky when I attended the webinar with Troy Hicks and found Anna Smith. Her website led me to people who's work she is following, as well as people who are following her. I sifted through all of them and came up with a pretty good list of contacts. I sent out an email earlier today and also contacted a few people via Twitter.
Can I just say how great Twitter is? I got a Twitter account a few years ago but never really did anything with it. I'm glad I found out what a wonderful marketing tool it can be! For example, I contacted Ryan Rish through Twitter and he quickly answered with a promising response:
When I thought about our webinar I saw such potential but also thought it would only be attended by our friends and family, which is nice, but not as impactful as I was hoping. But contacting people and sending out emails has given me hope. Even with our brief advertising campaign it looks like we are getting the word out.
I'm very excited for our webinar and the launch of our eBook.