Thursday, June 9, 2011
Webinars and Marketing
My plan for today was to go to class, to work, then to the BYU CEO Club to get a free J-Dawg. I wasn't really expecting to enjoy myself at the club meeting but I figured it would be worth it for the J-Dawg.
While I was at the club meeting I also attended the Classroom 2.0 webinar with Troy Hicks. Attending a webinar was a first for me so I didn't know what to expect. I liked the format. It was interesting, and at times, challenging to both listen to the speaker and read the chat stream generated by the other attendees. I thought the chat stream was a great way for people to connect instantly with others about the things that were being said. Many people contributed to the chat with links to other sites that they thought others would find interesting. Overall I really enjoyed it. It was pretty cool to see the moderators take notice of what was being said in the chat window, then address it with their next comments. It showed they were actually engaged with their audience and they cared about what the audience thought.
I think conducting a webinar would be a worthwhile use of our time and would definitely spread the word about our eBook. From some of the comments at the webinar, I got the feeling that teachers are very interested in engaging in the digital tools available but are not sure if those tools are considered scholarly enough for some of their purposes. If we hold a webinar to showcase our eBook and the things we have written concerning that issue we can help convince them of its legitimacy.
At the end of the webinar one of the participants, Anna Smith, gave her twitter name so people could continue the discussion. I checked it out and also discovered she had a website that is a companion to a "soon-to-be-published" book, Developing Writers: Teaching and Learning in the Digital Age. She sounds like someone who would be very interested in our eBook. We should keep her in mind and reach out to her and see if she has other contacts who would also be interested.
After the webinar, one of the speakers at the CEO club was talking about how to find people to market a product to. It seemed like fate that I had decided to attend. The speaker said the trick to marketing is to find one source and then "explode it." He said you just have to go at it with all you have until the source knows exactly what you're offering and gets onboard. We should look into his advice and focus on very specific markets then explode them with information about our eBook.